Introduction to OSP: Influencers blog tasks

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 1) What years did YouTube, Twitter and Instagram launch? YouTube had launched at the end of 2005, Twitter however was launched in 2006 and Instagram had launched the latest which was 2010.
2) What is the definition of an influencer?  a person with the ability to influence potential buyers of a product or service by promoting or recommends the items on social media.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. For example Marcus Rashford an English professional footballer playing for man united who also is a Free School Meals campaigner who fights hunger in vulnerable communities. Marcus Rashford has a whopping 17 million subscribes.

4) How big is the influencer industry according to the article? According to the Article the influencer industry is massive by the end of 2019 is says that the the industry was worth 8 billion and continues to grow.

5) What are the problems associated with being an influencer? Influencers have been faced with many issues such as lack of privacy and bullying on social media and how it can effect an influencers mental health.

6) Why is it suggested that audiences actually like being sold products by influencers? Audiences may enjoy the products they are being compelled to buy as the influencers may have a strong influence on a audiences opinions.

7) What representation of beauty is often found on Instagram or other influencer sites?

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

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