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Audience Effects Theory

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  1) Write a definition of a passive audience. A passive audience  is the view that audience passively take in information from the media and that it has the same on everyone. They also accept the preferred reading and don't challenge it. 2) Write a definition for an active audience. This is the more modern and generally accepted view than audiences choose and interact with the media they consume, An active audience can be able to  the message and make sense of the message based on their personal opinion. 3) Write a definition of the hypodermic needle theory: This is the suggestion that audiences are always passive and therefore take the interpreted message from the producers as it if it was injected into their minds.  CONS . This assumes no individual difference in audience members. It was also believed in the 1930's that the media was this powerful.        E.G. H.G Wells 'war of the worlds' radio podcast created mass hysterical and moral panic.   4) Write down a media

Blog feedback and learner response

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  Rayan GCSE Media blog feedback – December 2022 WWW : Rayan - it has been a real pleasure to have you in our Media lessons - your contribution to class discussions is really valuable but also suggests how much you enjoy the subject and course. We just need your blog work to reflect this passion and commitment too. EBI: Aside from posting the missing work, we need to add depth and detail to our work. This means completing all questions for each blog post. I know you were a little disheartened by your assessment grade but we need to ensure all of our blog work is completed to a high-standard in order to secure a top grade. Have a look at the examples we put on the Year 1 Media blog to see what top-level analysis looks like and try to add more detail to work towards that (e.g. there are extended examples of analysis for both the camerawork and editing tasks). LR:   Copy and paste this feedback into a new blogpost called ‘Blog feedback and learner response’. Then, set aside some time to g