Industries: Ownership and Control. (unfinished)

-

1) Why did Facebook buy Instagram for $1bn in 2012? 

Facebook may had bought Instagram to decrease the chances of Instagram overtaking Facebook's popularity in the media at that time and to dominate the industry by owning more of the content produced therefore making more money and allowing Facebook to keep their high status in the media.

2) What are the benefits for media companies of  vertical integration?

The use of vertical integration in media companies allows conglomerate to have the chance to make more money at every stage of production as they own different companies in the same chain.


 3)What are the benefits for media companies of  horizontal integration?

Horizontal integration is when one company buys other companies at the same level of distribution. Therefore, it has many benefits such as it allows companies to widen their audience and cancels out their competition allowing companies to increase their profit. 

4) What is a subsidiary?

A subsidiary is a smaller company owned by a larger company known as a conglomerate for example Disney buying Marvel.


5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).


1. Disney has used synergy to maximise the profit by making movies but then also having related stage shows, theme parks, merchandise, soundtracks and events.


2.warner brothers   




Comments

Post a Comment

Popular posts from this blog

Stranger Things Analysis.

-
  Lightning In the first 8 minutes of Stranger Things the lighting varies. As in the opening the lights flicker in the first scene of the laboratory corridor, this shows the impending danger that is yet to come in the following scenes. During the rest of the opening of stranger things the use of the contrast that is also known as 'binary opposition'of light vs dark shows a safe setting when the lights are bright but also a sense of eeriness and danger when the lights are dim and flickering. setting/costume The neighbourhood setting helps to indicate the dark and dangerous experience that the fictional character is about to go through. It is clearly a build up of the science-fiction show as the neighbourhood has a sense of a historical past. The costume supports this with the character wearing baggy dark clothing maybe showing the character is not trying to stand out and might imply they want to be protected . It may further reinforces, they are trying to hide from what's to...
Read more

Statement of intent.

-
MY STATEMENT OF INTENT   "The Disenchanted" is a new TV fantasy drama which will appear on the streaming service Netflix part of their original series. A show that subverts stereotypes by featuring 3 black 15-year-old girls, Aliya, Huda and Ifrah. This narrative choice challenges the lack of diversity in the BAME community of the fantasy genre, offering a inclusive perspective to the 232 million subscribers on Netflix. The storyline begins in a park as Ifrah and Huda enjoy a day out (equilibrium). However, Ifrah out of boredom decides to Challenge Huda to enter the 'Forest of Secrets' without going insane, in reality a black figure awaits Huda from 'The Other World' (disequilibrium). As entering the forest the protagonist a Unknown figure fills Huda's mind with hallucinations leaving her confused . Whilst Ifrah waits anxiously she becomes worried and decides to call upon Aliya for help . This narrative disruption introduces an element of escapism and dive...
Read more

Arctic Monkeys: Audience

-
Arctic Monkeys: Audience    1)  What is the main Arctic Monkeys audience - demographics and psychographics? Arctic monkeys audience is most likely white and young. Psychographics group may be the struggler or the reformer. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Audience pleasure for Arctic monkeys is diversion as they'll get to see their favourite band. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? The lighting- To make it look like a live show. Choreography- Not a lot this makes them look more raw and self built. 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? As the arctic monkeys decided to hand out CD'S for free at various gigs, fans began to upload some tracks to my space allowing the band to gain recognition and followers on my space and in general. 5) How are f...
Read more