'Advertising: Key conventions'

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1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. 


  • Picture of product-
  • USP - unique selling point. What is it that makes the product special or different to appeal to consumers?
  • Lighting Bright lighting to make the logo visible on the product.
  • Setting / colour scheme Vibrant colour scheme with many colours to catch the audience eyes 
  • Logo this is usually the brand name The logo is white and it is the centre focus as it stands out from the background.
  • Slogan – this is a catchy phrase summing up the ethos of the product e.g Nike’s ‘Just Do It’  'Taste the rainbow' The slogan is at the bottom of the advert and matches the colour theme of the background which may suggest it's not what the producers want the audience to focus on.


2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?


The unique selling point of skittles is that it has a rainbow this allows the product (skittles) to have a set image and allows the consumers whenever they see a rainbow to be reminded of skittles.                                                                                       





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